Author: Jon Groat
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Health & Aging Promo
We created a promo for HRC Foundation’s Health & Aging program in support of its Long-Term Care Equality Index that it was launching. HRC Foundation Indexes rank companies, services and providers on their LGBTQ+ inclusivity, and are some of the unsung heroes of the LGBTQ+ civil rights movement. An awesome Foundation producer I had hired,…
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HBCU Promo
We created a promo for HRC’s HBCU program after the program requested the creative. An awesome Foundation producer I had hired, Nicole Michaelis, produced the piece while I supervised the production start-to-finish as director of video for HRC. Client: Human Rights Campaign Role: Executive Producer Run Time: 3:30
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2018 Midterms: “Take Action!”
I pitched this creative, wrote the script and then produced the video start to finish with the help of a freelance animator for HRC’s 2018 midterm elections effort to flip the U.S. House of Representatives and gain a pro-equality majority. Client: Human Rights Campaign Role: Executive Producer, Writer Run Time: 0:30
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2018 Midterms: “Turn Out the Vote”
During the 2018 midterms the president of the Human Rights Campaign, Chad Griffin, barnstormed Congressional races across the country in support of pro-equality candidates. I came up with our coverage strategy and oversaw field production, putting an awesome producer-shooter-editor I had hired, Wes Jones, on the road to livestream all the events, simultaneously capturing footage…
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Welcoming Schools Promo
We created a promo for HRC Foundation’s Welcoming Schools program after the program requested the creative. An awesome Foundation producer I had hired, Nicole Michaelis, produced the piece while I supervised the production start-to-finish as director of video for HRC. Client: Human Rights Campaign Role: Executive Producer Run Time: 2:46
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#StopJeffMateer
In 2017 we pushed back against some of Trump’s most anti-LGBTQ nominees and policies. Trump had recommended Jeff Mateer for a lifetime judiciary appointment, and we mobilized folks into action against the nomination. We surfaced his remarks in a video online, livestreamed a press conference on Capitol Hill and then cut the livestream footage into…
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\”Progress is on the Ballot\”
I was tasked with making a video that would reach voters of color and emphasize what was at stake in the 2016 election. I had the idea of using a speech by President Barack Obama at the Congressional Black Caucus and combining it with Pete Souza’s White House photography to make an emotional plea as…
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\”Brave\”
I waas shadowing Secretary Clinton as part of the Hillary 2016 presidential campaing when this incredible moment happened on the trail. I immediately flagged it for leadership and sent a rough cut to HQ, “You’ve really got to see this!” A wonderful colleague took the initial rough and finished it off overnight into an ad…
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\”Equal\”
The Hillary Clinton 2016 campaign asked me to create a video for social media that would release the day of the Supreme Court decision in favor of marriage equality in 2015. With zero budget, I came up with the idea of combining Hillary’s speeches and emotional video I had discovered online of actual LGBTQ+ marriages…
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\”The Story of Her\”
Client: Hillary Clinton 2016 presidential campaign, Hillary for America Role: Producer, Editor Run Time: 5:38